Do you know the popular search engine websites? Search engine websites are those websites you use to find information on a specific topic. Popular search engine websites include: Google, Yahoo, MSN, AskJeeves, Excite and Alta Vista.
Your website should be built in a manner that will prompt Search Engines to find your website to be user friendly. A search engine needs to be able to do the following tasks easily through your website:
• Search through your website
• Identify your keywords or keywords phrases on your website
• Place it in a specific category
• Navigate through your website
• Discover useful information
• Be visually pleasing to the eye
The better job you do of completing these tasks, the more search engine optimized your website will be. Your goal should be to complete all of these tasks effectively.
To understand why you need to complete these tasks you first need to know how Search Engines operate. Search engines are gigantic collections of web sites. These collections are databases which are created automatically through software robots and spiders. The purpose of the software is to hunt down websites and categorize them. The software uses a complex algorithm that ranks websites.
If you want to optimize your website then you need to focus on keywords and keyword phrases. Remember to choose a keyword that is under served online. This lessens your competition. We discussed the importance of keyword selection in Section 2.
Your website should be based around a keyword or keyword phrase. Provide articles, graphics, and advertisements relating to this keyword or phrase. It is important to keep the information up to date and varied. This will improve your website traffic.
Keyword tools of the trade…
Are you curious about your competitor’s use of keywords on their website? You can check out what they are doing by using a free tool called the Keyword Density Analyzer. You submit the URL of your competitor and this tool will list the keywords, keyword frequency and much more.
Another great tool is to see where you would end up in Google’s website placement. You can use a tool called Clever Stat. This is a free tool in which you can find out information about specific keywords.
Focus on the “links”…
A major factor in building a search engine optimized website is to incorporate optimized links to and from your website. Linking up with websites that have a high Page Ranks (PR) is a key to improving your own page ranking. PR is the system used by Google. Google assigns page rankings to a website on a scale of 1-10. The greater the rank of a linked website the higher your own page will be ranked.
How do you find out the page ranking as determined by Google? You can download this free Google Toolbar. It is a good idea to invest in links that have page rankings of four or greater. Anything less then a page rank of four may not yield the results you desire.
Following are quality incoming links you should consider:
• Websites with a PR of 4 or greater
• Government websites
• Well known authoritative links on your website topic
• Charitable Organizations
• Websites that are relevant to your website topic
If you want to get a link from a certain website, just contact the website owner directly. Charitable organizations may let you use one of their links if you donate to their charity.
Source: Dataentrymadeeasy.com















